Meet the Brand: PHYTO

We have been on a major ‘natural’ kick when it comes to our beauty products lately. Thanks to advances in technology, natural ingredients are just as effective as ones made in a lab, which means we no longer have to choose between the environment and our products. Most of our posts have focused on natural skincare products, but we have recently discovered that natural haircare products are just as beneficial.

PHYTO is probably one of the most well-known, natural haircare ranges. The Parisian range was developed in the 1950s, by a master hair stylist named Patrick Alès. Mr. Alès, also credited with creating the first blow-drying brush, noticed that the chemicals used in his salon were taking their toll on the hair of his clients, and also on the hands of the stylists.  He began to develop salon products that used plant extracts and natural essential oils.

Over half a century later, PHYTO products boast the highest concentrations of natural extracts on the market today, consisting of 95 – 100% natural ingredients. Each product is created in a French lab, where scientists extract the most active parts of the plants; whether the root, flower, fruit or seed. Recyclable glass and aluminum containers are used to preserve the active ingredients, minimizing the need for chemical preservatives, and ensuring you get the most benefits every time you use the products.

PHYTO believe that healthy hair begins at the root, and a healthy scalp leads to beautiful hair. Their products work to improve scalp health and encourage healthy follicles. Whether you’re battling hair loss, a sensitive scalp, split ends, or a case of the frizzies, PHYTO’s highly-concentrated formulas will provide a solution. After all, there’s a reason this brand is loved by celebrities, stylists and even dermatologists around the world.

Here are some of our favorite PHYTO products, get ready for your best hair, ever!

PHYTO Phytolium 4 Treatment – This intense treatment is perfect for anyone wanting thicker, fuller hair. Apple stem cells prevent thinning, shitake mushroom extract strengthens hair, and gylcoproteins protect the follicles and increase the diameter of each strand.

PHYTO Phytoplage Protective Sun Oil – A beach bag must-have since 1976, this luxe oil contains olive wax to protect your strands from the sun, sea, sand and pool.

PHYTO 7 Hydrating Day Cream – Say good bye to dry, frizzy strands, thanks to this hydrating cream. Calendula and soybean nourish and smooth strands, while rosemary and sage add a ton of shine and protection.

PHYTO Phytodensium Anti-aging Serum – Gray hair is no match for this anti-aging serum. Pro-vitamins B5 and B6 increase hair density and slow the appearance of gray hair. Beetroot, black currant and birch wood protect against the environment and increase melanin levels to restore your natural hair color.

Rebecca Harrison

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