Ingredient Guide: Keratin

Keratin has definitely become a key player in the beauty industry in recent years and has popped up as an ingredient in hair, body and nail care. But what exactly is it, what does it do and how can it help you?

To put it simply, keratin is a group of fibrous proteins found in hair, skin and nail cells. It is also found in wool, reptile shells and bird beaks. Keratin is what makes your nails hard, gives your hair its shape and your makes skin water resistant. Right now, it is a huge buzzword in the world of hair, mainly because almost 95% of your hair is made of it. Unfortunately, your hair loses keratin from blow drying, heat styling, hair coloring or even daily brushing or combing.  So it would make sense that the best way to restore your hair’s health would be by replacing lost keratin, right?

That’s absolutely correct! If your hair feels tangled, dry or brittle, keratin is probably the answer. Today’s technology and science has advanced to create products that will replenish your hair’s lost proteins and reverse damage. The best part is that you can use most of these products right at home.

If you’re looking to treat hair damage, you will probably want to avoid harsh shampoos that will dry your hair out even further. We recommend a sulfate-free shampoo like Braziliss Deep Luminosity Keratin Shampoo. Not only is it free from chemicals that can damage your hair, but it won’t strip your hair’s natural oils and will prepare it for further treatment.

Give hair damage the boot with a hair treatment that will get right to the root of the problem. Braziliss Express Luminosity Keratin Hair Mask is a great choice; it will treat your hair, restore elasticity and also protect it from further damage.

Last but not least, ensure your hair stays soft, strong and tangle-free by applying a leave-in conditioner before styling.  Glo•essentials Reparative Keratin Leave-In Treatment conditions your hair and creates a protective layer around each strand, so you can say good bye to frizz and hello to shine!


Aseya Atiq


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